Village Marketing

Don t let Instagram fool you: Nobody lives in this $15K Soho penthouse The unit serves as a social media photo studio

Village Marketing s Soho penthouse (Credit: Village Marketing)

Home sweet influencer s home.

That might as well be the motto for Village Marketing s Soho penthouse, which the agency has opened up to social media personalities to promote various products. The 2,400-square-foot space is designed as a backdrop for Instagram and can be booked by so-called influencers, the New York Times reported. The address of the penthouse was not discl阿爱上海同城


Vickie Segar, founder of Village Marketing, came up with the idea after realizing that social media personalities rely heavily on staged backgrounds — like furniture stores and hotel rooms — for their photoshoots.

“People get up and go to ABC Home the second the doors open to shoot — they do anything,” she told the Times. “Spaces like this are gold for them, because then they’re able to have a place that’s a home to shoot lif爱上海同城对对碰

estyle home moments in.”

For now, the agency — which connects advertisers with influencers — is renting out the space to social media personalities free of charge. The penthouse rents for $15,000 a month, so Village Marketing plans to eventually charge different brands for events and installations 上海龙凤论坛

in the space.

Advertisers are reportedly expected to spend $1.6 billion on Instagram influence posts this year. Brokers and developers in the city ha上海贵族宝贝论坛

ve partnered with influencers to market new buildings. For example,Two Trees Management hired actress/writer Tavi Gevinson to promote the company’s 379-unit rental at 300 Ashland in Brooklyn. [NYT] — Kathryn Brenzel

Tags: advertising, Commercial Real 上海贵族宝贝

Estate, soho
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