Village Marketing

Don t let Instagram fool you: Nobody lives in this $15K Soho penthouse The unit serves as a social media photo studio

Village Marketing s Soho penthouse (Credit: Village Marketing)

Home sweet influencer s home.

That might as well be the motto for Village Marketing s Soho penthouse, which the agency has opened up to social media personalities to promote various products. The 2,400-square-foot space is designed as a backdrop for Instagram and can be booked by so-called influencers, the New York Times reported. The address of the penthouse was not discl阿爱上海同城

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osed.

Vickie Segar, founder of Village Marketing, came up with the idea after realizing that social media personalities rely heavily on staged backgrounds — like furniture stores and hotel rooms — for their photoshoots.

“People get up and go to ABC Home the second the doors open to shoot — they do anything,” she told the Times. “Spaces like this are gold for them, because then they’re able to have a place that’s a home to shoot lif爱上海同城对对碰

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estyle home moments in.”

For now, the agency — which connects advertisers with influencers — is renting out the space to social media personalities free of charge. The penthouse rents for $15,000 a month, so Village Marketing plans to eventually charge different brands for events and installations 上海龙凤论坛

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in the space.

Advertisers are reportedly expected to spend $1.6 billion on Instagram influence posts this year. Brokers and developers in the city ha上海贵族宝贝论坛

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ve partnered with influencers to market new buildings. For example,Two Trees Management hired actress/writer Tavi Gevinson to promote the company’s 379-unit rental at 300 Ashland in Brooklyn. [NYT] — Kathryn Brenzel

Tags: advertising, Commercial Real 上海贵族宝贝

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Estate, soho
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